Printing Promotional Products – Part 2.

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The second question to figure out is who you will be giving your promotional products to. Depending on your intentions this could be your employees, your high profile clients, all your clients, your prospective clients, or companies with which you have done business over the years. Here are some points to consider:

1. If your intended recipients are trade show visitors who you hope will remember your company by carrying away something useful and tangible then you should certainly advertise on your promotional products. Print your sales motto, your website, your offer(s), make sure recipients will be fully aware of how to take the next step. These products should be large in order not be lost and to provide ample room for your advertising.
2. If your intended recipients are your existing high profile customers do not include anything other that your logo and company name. Your customers are already doing business with you, they already know what you do, they have chosen you and your gift is your token of appreciation for this, not an advertising attempt.
3. If your goal is to reward your employees keep in mind that reward is reward. Your employees should not feel that they continue working for you by using your branded watch in public. Rather, they should feel privileged having received your gift, identifying them with your company, showing that the company cares for them as much as they do for it. This means your pre-printed gifts should be useful, unique, and something you would yourself be proud to use in public.
4. Do not use same promotional products for employees and customers. If you do both will feel less appreciated. On the other hand your employees will be very proud to own something available only to them, which no money can buy! The same for customers.
5. If your intention is to give out a small gift to each and every customer of yours remember that this task calls for a delicate balance between budget and quality. An ideal gift in these circumstances is something small and useful, like a USB flash drive. In this case it may be wiser to invest into quality than into size since in the long term the use of the object by your customer will create more exposure than the printed word.

Whoever the gift is intended for make sure it will be used, otherwise it’s a waste of money. In terms of quality go for “small but well made” and not for “big but poor”. A set of “post it” notes with your company logo could be far better than a low quality calculator which is guaranteed to sit in somebody’s drawer while he is using a better calculator from Office Depot.

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